Hey 👋🏻 I can help to grow your iOS apps through Apple Search Ads and ASO optimization!

How exactly I can serve you

Example of brand safety campaign for 3Commas, main goal here is highest Share Of Voice

1. Apple Search Ads set up & management

I can initially set up advertising campaigns and run traffic during the test period. You look at the result. If everything suits you, I will be engaged in optimization and testing of new hypotheses.

I work with SKAG principle, according to which Apple specialists suggests to work.

I create campaigns by semantics:
- Brand queries;
- Main competitors;
- Related competitors;
- Direct queries;
- Discovery campaign.
‍
All with exact match except Discovery - for constant search for new semantics.

Example of my approach for one of my client.
200+ active campaigns via MobileAction

How we will work together

How our cooperation will look like:
‍
1. You describe to me your goals;
2. I am preparing a media plan;
3. We carry out the necessary integration and setup of the advertising account / MMP / events;
4. I do the initial setup and launch advertising according to the media plan;
5. At the end of the test period, you get full statistics on what we tested and what results we got + further recommendations.

That's it for Apple Search Ads!

2. ASO MANAGMENT

Example of generic search queries
pushing for 3Commas

In ASO i make two things: push app visibility and up conversion rate.
‍
In terms of increasing visibility, I work with bot farms and motivated traffic. Depending on the country where growth is needed, I choose the optimal type of installations. I have my own device providers, with the help of which I get search queries to the top. Then I look at how long the key holds, what kind of competition here, and make up a media plan for further work.
‍

Example of pushing USA search queries
to the top for 3Commas app

In terms of increasing conversion to install, I am doing AB testing of icons and screenshots. On average, you can increase your conversion rate by at least 10% with the right icon and another 5% with the right screenshots.

Results:

10% increase in convertion rate to install
through Icons AB-Test

5% increase in convertion rate to install
through Screenshot AB-Test

Plus, in parallel with this, I can work with the rating of the app, if it is bad. A rating below 4 can greatly affect conversion from view App Store page to install.

Example of pushing 5 star rating
for Do Zarplati app

My experience

For the last 9 years im working full-time as in-house user acquisition manager.