Roman Kabanov
Apple Search Ads & ASO specialist

Hey 👋🏻 I can help to grow your iOS apps through Apple Search Ads and ASO optimization!

How exactly I can serve you

Example of brand safety campaign for 3Commas, main goal here is highest Share Of Voice

1. Apple Search Ads set up & management

I can initially set up advertising campaigns and run traffic during the test period. You look at the result. If everything suits you, I will be engaged in optimization and testing of new hypotheses.

I work with SKAG principle, according to which Apple specialists suggests to work.

I create campaigns by semantics:
- Brand queries;
- Main competitors;
- Related competitors;
- Direct queries;
- Discovery campaign.

All with exact match except Discovery - for constant search for new semantics.

Example of my approach for one of my client.
200+ active campaigns via MobileAction

How we will work together

How our cooperation will look like:

1. You describe to me your goals;
2. I am preparing a media plan;
3. We carry out the necessary integration and setup of the advertising account / MMP / events;
4. I do the initial setup and launch advertising according to the media plan;
5. At the end of the test period, you get full statistics on what we tested and what results we got + further recommendations.

That's it for Apple Search Ads!


Example of generic search queries
pushing for 3Commas

In ASO i make two things: push app visibility and up conversion rate.

In terms of increasing visibility, I work with bot farms and motivated traffic. Depending on the country where growth is needed, I choose the optimal type of installations. I have my own device providers, with the help of which I get search queries to the top. Then I look at how long the key holds, what kind of competition here, and make up a media plan for further work.

Search Query

Position in April

Position in May

Position in June





Crypto app




Crypto exchange




Buy crypto




Example of pushing USA search queries
to the top for 3Commas app

In terms of increasing conversion to install, I am doing AB testing of icons and screenshots. On average, you can increase your conversion rate by at least 10% with the right icon and another 5% with the right screenshots.


10% increase in convertion rate to install
through Icons AB-Test

5% increase in convertion rate to install
through Screenshot AB-Test

Plus, in parallel with this, I can work with the rating of the app, if it is bad. A rating below 4 can greatly affect conversion from view App Store page to install.

Example of pushing 5 star rating
for Do Zarplati app

My experience

For the last 9 years im working full-time as in-house user acquisition manager.

3Commas, trading bots
Senior UA & ASO manager
2022 — current time
Do Zarplati, loans
Middle UA & ASO manager
2017 — 2022
Binomo, binary options
Junior UA
2014 — 2017

Why choose me?

- In touch almost 24/7, I never disappear anywhere;
- I give transparent feedback;
- Deliver measurable results.

Want to get in touch?
Drop me a line!

I will answer to you ASAP.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.